Branding strategy

You'd expect that other large corporations would have learned a lesson after Bud Light hired Dylan Mulvaney for an ad that blew up right in their face. Some did, to be fair. Others learned nothing, which brings us to Jaguar. A new, confusingly woke campaign has been launched by the "luxury car" brand to ignite itself. What is conspicuously missing? The video I watched … [Read more...] about Jaguar Sparks Controversy with Bold and Polarizing New Ad Campaign