Cracker Barrel has quietly removed references to LGBTQ Pride and diversity, equity, and inclusion (DEI) from its website, following a recent customer backlash over a new company logo.

Archived versions of the site show that the company previously featured pages highlighting its LGBTQ+ Alliance and participation in Pride parades in Nashville, as well as broader DEI initiatives. These pages detail leadership development programs for racially and ethnically diverse employees, diversity training, and efforts to create an inclusive workplace culture.

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The Wayback Machine indicates that both webpages had been publicly available for several years.

According to The Hill, the company also appears to have removed a list of employee business resource groups from its “Culture of Belonging” page. These groups reportedly offered support and networking opportunities for Black, Hispanic, LGBTQ+, and neurodivergent employees. It is unclear whether these groups remain active internally.

In a statement to CNN, a Cracker Barrel spokesperson said the company “recently” removed “out-of-date content” from its website. The spokesperson added that the company is refocusing its sponsorships and events on corporate giving initiatives, including addressing food insecurity, supporting community needs through food, and reducing food waste.

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Cracker Barrel has quietly removed its Pride page from the company website amid widespread backlash over a controversial brand and logo redesign. The page, which previously featured slogans like “bringing the porch to Pride” and rainbow-themed rocking chairs, now redirects to a more general “Culture and Belonging” section. The restaurant chain, which previously sponsored Nashville Pride in 2024 and maintains an LGBTQ+ employee resource group called the “LGBTQ+ Alliance,” has seen a dramatic retreat in its public commitment to LGBTQ+ visibility — just as it reverses a modernisation of its logo and interior design in response to customer pushback. #crackerbarrel #dei #pridemonth #pride #trumpadministration

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The logo controversy drew public attention when former President Donald Trump commented on the rollout via his Truth Social platform, urging the company to revert to its previous logo. Following the comments, a West Wing staffer reported that Cracker Barrel decided to abandon the new logo.

Deputy White House Chief of Staff Taylor Budowich said company executives expressed gratitude for Trump’s input and confirmed plans to restore the original logo, the “Old Timer.” Budowich tweeted that the executives acknowledged customer feedback and intended to act on it.