Former President Donald Trump has launched two new business ventures under the Trump Organization banner: a fragrance line and a mobile phone service. Both products appear to be marketed with themes closely tied to Mr. Trump’s political brand and aspirations.
The fragrance collection, named “Victory 45-47,” was announced by Mr. Trump himself on his social media platform, Truth Social. The product name references his tenure as the 45th president and his potential candidacy for a second term, which would make him the 47th president if elected.
This fragrance launch follows the introduction of another Trump-branded product earlier this month. Donald Trump Jr. and Eric Trump, the former president’s sons, unveiled a new cellular service called T1 Mobile. According to the company’s website, the service offers a $47.45 monthly plan for unlimited talk, text, and data, along with additional benefits.
The monthly fee deliberately incorporates the numbers 47 and 45, mirroring the presidential numbering used in the fragrance branding. This consistent numerical motif suggests a calculated marketing approach linking commercial products to political messaging.
Reports indicate that a Trump-branded smartphone, named the “T1,” is scheduled for release in September. The device is described as featuring patriotic design elements, including a gold-colored casing with an etched American flag.
This development follows earlier reports of the Trump Organization increasingly tying its commercial efforts to the former president’s political narrative. The combination of luxury branding, utility services, and nationalist themes appears designed to appeal directly to Mr. Trump’s political base.
The launch of these products raises important questions about the intersection of business and politics in the Trump Organization’s strategy. As always, the public will need to evaluate these offerings based on their merits as consumer products, separate from any political considerations.
