The people who have built up large Twitter followings received some great news on Thursday. Elon Musk had teased months before that his social media website would start sharing ad revenues with “content producers.”
What does it mean? It means that certain accounts that meet certain baselines are now effectively being paid to tweet.
🚨BREAKING: Twitter Monetization For Creators Is REAL💰
I just received my first ad revenue payment from Twitter.
1st check = $10K (!!!)
I would typically never share personal financial info but creators need to know that @elonmusk means BUSINESS supporting the creator economy pic.twitter.com/JliTBR2LkG
— Benny Johnson (@bennyjohnson) July 13, 2023
All of those liberals with huge accounts who refused to pay $8 for Twitter Blue are looking silly now.
The payouts for Twitter creators are insane. $5,000 to $20,000 for many.
🤣 pic.twitter.com/fMpjDkJZLU— Wall Street Silver (@WallStreetSilv) July 13, 2023
There are a few things you need to know before you sign up. You must first get at least five million impressions per month. What is the difficulty of achieving that? For an idea, I received 7,870,000 impressions over the past 28 days, and I currently have 47,900 subscribers on the site. This means that almost all smaller accounts will be excluded from the contest.
You must also be a member of Twitter Blue (the monthly subscription fee is $8). This is where a little cynicism can be found. This is a way of getting people to sign up for Twitter Blue in the hope that they can monetize their accounts.
I have heard anecdotally from several friends who are on the site that even though they met the minimum engagement requirements to get paid, their applications for monetization were still pending. The question is, how likely are you to be accepted even if you sign up for Twitter Blue, and meet all the engagement requirements? Twitter should be more transparent about this.
It’s hard to say how much money you could theoretically earn. As impressions are currently used to qualify, many assume that impressions equal views on YouTube when calculating your earnings. If this is true, it would take 46,000 impressions for you to earn $1.00 on Twitter.
If I had signed up, and been accepted, I could have earned $170 in the past month. For the larger accounts, this is very profitable. One user was paid more than $100,000 for his engagement dating back to February when monetization started to add up.
Is this good for Twitter in the long run? I’m not sure. It will certainly keep some of the bigger content creators on board and encourage people to join Twitter Blue in the hopes of making money. Most of the accounts that I see making out like bandits are clickbait, and some are known for reposting other people’s work for impressions. This type of content is not valuable to anyone who uses Twitter, but monetization encourages it. Will that be enough to keep users coming back every year? You’ll have to make the decision.
