Shrinkflation is the Inflation You’re Not Supposed to Notice


We all know that inflation is killing our pocketbooks these days. Filling up at the station to get gas feels almost like visiting the doctor. It’s not just your imagination. This is all happening around your company as they struggle to cope with Biden’s 8.26% inflation.

The Associated Press:

In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams. In India, a bar of Vim dish soap has shrunk from 155 grams to 135 grams.

Personal note: Today, I went to a Mexican food chain near me and ordered a taco combo with fries and soda. However, the cost was nearly eight dollars. But, as I reached into my bag, it made me think, “Wow, that little thingamabob is a taco?” It was almost like an extra order of french fries.

Edgar Dworsky is a Massachusetts consumer advocate and former assistant attorney general. He explains that shrinkflation comes like waves. We are currently experiencing a tsunami of inflation.

Dworsky said that shrinkflation is appealing to manufacturers because they know that customers will notice price rises but won’t keep track of details like net weights and other details, such as how many sheets are in a roll.

To reduce their prices, companies can reduce the size and weight of their packages. Domino’s Pizza did not change the price of their chicken wings, in January you got 8 pieces for $7.99 now you still get 8 pieces but it costs $10.

Experts agree that shrinkflation is not a new phenomenon. Companies are now faced with increasing costs for ingredients and packaging. This simply means that Biden’s war on energy has caused the gas price to soar that companies have tried everything they can to combat it.

Sometimes shrinkflation, also known as “down-switching”, can reverse.

We have stated that shrinkflation is not new. It is not a new phenomenon. In fact, it has increased significantly during the COVID pandemic.

  • Walmart Great Value Paper Towels dropped from 168 sheets per roll to only 120, while the price stayed the same.
  • Frito-Lay shrunk regular bags of Doritos from 9.75 ounces to 9.25 ounces.
  • Hershey cut down its 18-ounce pack of dark chocolate Kisses by almost two ounces.
  • Hefty’s mega pack went from 90 bags to 80 bags, at the same price.
  • General Mills shrunk its “family size” boxes from 19.3 ounces to 18.1 ounces—a drop of nearly 10%.
  • Tillamook decreased the size of its ice cream cartons from 56 ounces to 48 ounces.
  • Some of Royal Canin’s cans of cat food now weigh 5.1 ounces, down from 5.9 ounces—but they still cost the same.
  • Cadbury changed the shape of its famous Dairy Milk bars in 2013—and changed the size of them, too. The individual pieces now have rounded edges and contain nearly 10% less chocolate than before.

This was prior to the current inflation crisis.

Americans are suffering and this hidden price is yet more evidence of how Biden’s policies are ruining middle-class lifestyles.

You don’t get what you pay for anymore.